Blu Ray to compete with PlayStation 3

In an attempt to boost sales for its stand-alone Blu Ray players, Sony announced a cheaper device for this summer, which will be sold for only $599.

Facing sluggish sales for its expensive $999 S1 Blu Ray player, Sony decided to cut the price and offer the BDP-S300 for about $600- about $400 cheaper than Sony’s current BDP-S1.